# Amevia Brand Book

Complete brand identity guidelines for **Amevia** — AI agents for every website.

**Official name:** Amevia  
**Domain:** getamevia.com  
**Parent company:** Dioartis Grup SRL  
**Primary tagline:** AI agents for every website.  
**Value statement:** Turn website conversations into actions.

## Contents

1. [Brand Strategy](brand-strategy.md) — Purpose, mission, vision, positioning, audiences
2. [Voice and Tone](voice-and-tone.md) — Writing principles, channel-specific tone, examples
3. [Messaging](messaging.md) — Hierarchy, audiences, claims, CTAs and SEO
4. [Logo Guidelines](logo-guidelines.md) — Logo system, usage rules, incorrect usage
5. [Color and Type System](color-and-type-system.md) — Palette, typography, design tokens
6. [UI Guidelines](ui-guidelines.md) — Visual language, components, chat widget
7. [Brand Motion](brand-motion.md) — Ribbon Flow and motion system
8. [Accessibility](accessibility.md) — WCAG requirements, inclusive design

## Interactive brand book

View the live brand book at `/brandbook` when running the development server.

## Brand at a glance

| Attribute | Direction |
|-----------|-----------|
| Personality | Intelligent, calm, helpful, warm, trustworthy, modern, premium |
| Positioning | Intelligent website agent — not just a chatbot |
| Visual style | Clean flagship SaaS, generous whitespace, soft shapes, subtle gradients |
| Typography | Plus Jakarta Sans (display), Inter (UI), IBM Plex Mono (code) |
| Primary colors | Violet, indigo, cyan gradient on navy foundations |

## What Amevia is

- More than a chatbot
- An intelligent website agent
- A product discovery and recommendation layer
- A customer support assistant
- A lead generation assistant
- An action layer connected to website functions
- Multilingual
- Designed to integrate with existing websites and platforms

## Downloads

Brand assets are available in [`public/brand/`](../public/brand/). See the [Downloads section](/brandbook#downloads) in the interactive brand book.

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*Amevia is a product by Dioartis.*