# Amevia Messaging System

A consistent messaging framework for marketing, product, sales, support, press and partners.

## Core hierarchy

1. **Core brand promise** — Turn website conversations into useful actions.
2. **Primary tagline** — Your website’s AI workforce.
3. **Value statement** — Engage visitors, answer questions, automate tasks and take action 24/7.
4. **Positioning** — More than chat. Useful actions for every website.
5. **One-sentence** — Amevia is an intelligent website agent that helps visitors find answers, discover products and take useful actions.
6. **Elevator pitch** — Amevia gives websites intelligent agents that answer questions, recommend products, capture leads and trigger actions while integrating with existing websites.
7. **Long-form** — See company overview in the Brand Book Messaging section.

## Claims to avoid

Perfect AI · Human replacement · Zero hallucinations · Knows everything · 100% accurate · Instant sales · Autonomous forever · Fully magical

## Preferred terminology

Website agent · Knowledge source · Recommendation · Conversation · Lead · Action · Integration

Avoid: Bot · Magic · Brain · Superhuman · Autonomous AI · Perfect AI

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*Amevia is a product by Dioartis. Interactive reference: /brandbook#messaging*